<aside> 🏢 About AWEX The Wallonia Export and Investment Agency (AWEX) is a public interest organization tasked with promoting foreign trade, attracting foreign investments, and marketing the Wallonia region of Belgium to foreign countries. Find out more at www.wallonia.tw

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Personal Summary

Nate worked as a Market Research and Digital Marketing Intern at AWEX from 13 June 2023 to 4 September 2023. He conducted extensive market research within Taiwan's biomedical industry, gaining insights into its dynamics and investment climate to identify collaboration and investment opportunities, while also helping Belgian companies navigate the economic, political, and social landscape through the publication of the Taiwan Guidebook for Foreign Trade and Investment and supporting market entry strategies for partnerships and distribution channels.

Key achievements

• Published a comprehensive report titled Taiwan Insight: The Biomedical Industry to gain a deep understanding of the industry dynamics and the investment climates which is now featured as official publication and had been distributed at the Taiwan Healthcare+ Expo 2023.
• Spearheaded a pivotal market research and competitor analysis project, enabling a Belgian company to devise successful market entry strategies for exporting their products to Taiwan.
• Published the Taiwan Guidebook for Foreign Trade and Investment, tailored for Belgian companies seeking to export or invest in Taiwan as it assists them in navigating the economic, political, and social landscape, as well as facilitating partner and logistics discovery.

Responsibilities

• Conducted market studies for various industries (e.g., biotechnology, software applications, and circular economy) and analyzed trends, competitors, and export opportunities for Belgian companies.
• Stayed updated on European culture and international business practices to assist Belgian companies in entering the Taiwan market and provide strategic decision-making support using data from diverse sources.
• Coordinated commercial prospecting operations, identified potential clients, and developed strategies for market entry plans.
• Implemented social media strategies to increase brand visibility and engage the target audience by creating engaging content, monitoring metrics, and collaborating with stakeholders for consistent messaging.